Last year, the Canadian rapper was Spotify‘s biggest artist – being listened to by 46m people on the platform across 2015. Significantly, fans can’t ‘un-bundle’ Views on iTunes, as they could with Beyonce’s Lemonade last week they only have the option to buy it as one package, with the exception of recent singles One Dance and Hotline Bling.ĭrake took a sizable risk with this approach. In its first week, it’s available to stream on Apple Music and buy on iTunes, but not available anywhere else – including physical stores. Views is now easily on course to smash through a million North American sales before the weekend.ĭrake and his team will have breathed a big sigh of relief at this news – early vindication for a digital strategy which was by no means a safe bet.Īside from its status as one of the most eagerly anticipated records of the year, Views (previously ‘Views From The 6’), is a complete Apple exclusive. Within another 24 hours, Drake’s Views had surpassed Lemonade’s entire week-one album download figure, with around 600,000 sales.
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